UQWO – AlloFresh, the Platform for Synergy between Trans Retail Indonesia and Bukalapak , In the midst of growing interest in online shopping, Trans Retail Indonesia is keen to seize opportunities by launching AlloFresh in collaboration with Bukalapak and Growtheum Capital Partners.
AlloFresh is a grocery shopping platform that will offer more than 150 thousand SKUs from around 10 thousand suppliers with fast delivery within three hours.
This platform also has a quick commerce service with a 30-minute delivery option throughout Indonesia. AlloFresh will start the business with an initial funding of IDR 1 trillion.
“As a retailer, we always provide the best prices and a quality experience for our customers. Therefore, we continue to innovate to meet the needs and provide an omnichannel experience for customers.
Based on changes in consumption patterns in the future, partnerships with technology players who have a deep understanding of online user behavior and with financial investors who know the market, we are optimistic about the future together. Especially since most of the market will move online over the next few decades,” said Chairul Tanjung, Chairman of CT Corp.
AlloFresh Grocery Shopping Platform
Trans Retail Indonesia has a broad product range and more than 25 years of relationships with suppliers and manufacturers of food products and household products in Indonesia. Combined with Bukalapak’s technological capabilities, it will be easier for AlloFresh customers to place orders through the application, online website or the Click & Go feature at all TRANSMart Indonesia stores.
Willix Halim as President Director of PT Bukalapak.com Tbk said that this collaboration will also further enhance Bukalapak’s leadership in the online to offline (O2O) platform as well as expand the point of contact for a wider range of customers. “This initiative will expand Bukalapak’s reach in the retail ecosystem as part of the company’s expansion from a general platform to a specialty platform,” he said.
AlloFresh is well-positioned to be the first choice in meeting daily needs in the future. Amit Kunal, Managing Partner of Growtheum Capital Partners added that this partnership brings together offline retailers with all commerce to jointly build an online platform to meet the rapidly evolving needs.
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“This business will focus on significant growth and prioritize prudent financial moves and profitability as Growtheum has achieved through other platform investments in the past,” said Kunal.