Powerful Indonesia, The Apurva Kempinski Bali Campaign

The Apurva Kempinski Bali

Powerful Indonesia, The Apurva Kempinski Bali Campaign , The Apurva Kempinski Bali started 2023 by announcing its new campaign theme. Titled Powerful Indonesia, this brand will hold monthly thematic programs. 

Various powerful aspects of Indonesia are highlighted through monthly thematic programs, wrapped in cross-disciplinary collaboration, cultural diversity, community and community empowerment. The company also carries out a sustainable tourism program (sustainability), and a cooperation program with friends with disabilities.

“Actually, this program is a continuation of last year’s program, namely Unity in Diversity. We will continue to celebrate this program with additional other programs,” said Danti Yuliandari, Marketing Communication Director of The Apurva Kempinski Bali in a virtual conference event some time ago. 

Throughout 2022, this majestic resort has taken guests on a journey of cultural exploration and by celebrating the rich diversity of culture, heritage, and philosophy of Indonesia’s seven top destinations. These destinations include Sumatra, Java, Nusa Tenggara, Kalimantan, Sulawesi, Maluku and Papua. 

“This program will remain a guest experience at The Apurva Kempinski Bali, symbolized by holistic care, culinary diversity, arts and crafts, and traditional games,” continued Danti.

The Apurva Kempinski Bali
The Apurva Kempinski Bali

Collaborative spirit

Not alone, throughout the year this hotel will hold many parties. Collaboration across disciplines and industries with profiles of figures who have made Indonesia proud in the international arena is the theme of this campaign.

Big names who are partners with this five-star resort in Nusa Dua include the collector and curator of the OHD Museum, Oei Hong Djien, architect and painter Raul Renanda, cultural photographer Stephane Sensey. 

In addition, in the sustainability movement , this resort will explore collaboration with Lawrence Blair, Ari Bayu Aji, Gus Agung Gunarthawa, and Helianti Hilman. Regarding music, the profiles included in it are Aksan Sjuman, Anom Darsana, and Astrid Sulaiman. 

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In line with the sustainable tourism program, the resort has fostered synergistic collaborations with institutions and communities. The partners who are members of this program are Arie Siswanto and the Bali Culinary Pastry School institutions under his auspices, namely the Bali State Polytechnic, the Sumba Hospitality Foundation, and the Bali Wise Foundation.

Not only that, The Apurva Kempinski Bali also partners with Difalink. This collaboration is to develop young talents from people with disabilities. The goal is to build a strong and inclusive work team.

“This nation is extraordinary. In terms of historical heritage, natural landscapes, cultural identity, holistic knowledge and culinary diversity, it shows the strength of the Indonesian nation. We invite everyone to experience this unique experience at The Apurva Kempinski Bali,” concluded Danti. 

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